What Are the Steps to Creating a Marketing Plan? Staff Writer
Before you start creating your marketing plan it is important to note the five sections that should be presented in every marketing plan.
What Is Ambush Marketing? (with Examples) Richard Horgan
Ambush marketing is a promotional tactic launched at sponsored events where competing brands attract the attention of event goers without paying for sponsorship.
Benefits of Ambush Marketing Richard Horgan
Explore the benefits of Ambush Marketing-the strategy that aligns brand with rebelliousness and daring- as well as its potential risks.
How Does Attraction Marketing Work? Sarah Cooper
Explore the concept of attraction marketing and how it's all about...you.
What Is Direct Marketing? Richard Horgan
Direct marketing is the practice of reaching out to an individual customer. In today's fast-paced, multimedia world, the term direct marketing has grown to encompass several dozen different ways of reaching out to an individual customer.
What Is Affiliate Marketing? Richard Horgan
Explore the world of affiliate marketing and see what benefits this type of marketing can bring to your company's bottom line.
How Does Internet Marketing Work? Richard Horgan
Explore what Internet marketing is and the number of ways in which your product or service can be marketed on the Internet.
Is Viral Marketing Successful? Arlene Connolly
Viral marketing IS successful for many companies. For viral marketing to work successfully it must stimulate people to "spread" or "pass on" a particular message to others, with the intention of fostering tremendous growth in the effect and availability of that message.
How Does Service Marketing Work? Richard Horgan
Discover how service marketing works and how a few companies with high profiles have employed this marketing strategy successfully.
How Does Target Marketing Work? Richard Horgan
Take a look at target marketing and which campaigns are the most cost-effective in terms of success.
What Is Strategic Marketing Planning? Arlene Connolly
What is strategic market planning and what to do when plans fail.
How Does Multi-Level Marketing Work? Arlene Connolly
Multi-level marketing (MLM) is a method for organizing and compensating sales professionals working in a direct-sales business who are involved, in some way, in marketing their organizations' products and services.
What Does B2B Marketing Mean? Arlene Connolly
B2B marketing stands for business-to-business. B2B is the term used for business transactions executed between businesses such as the transactions between a retailer and a wholesaler.
What Is Grassroots Marketing? Richard Horgan
Discover what grassroots marketing is and how its lower investment cost may make this type of campaign attractive to smaller companies.
What Is the Definition of a Marketing Trend? Richard Horgan
Discover the definition of a marketing trend and why being broad, philosophical and transparent is the best offensive tactic.
What Is Marketing Myopia? Arlene Connolly
An indepth look at marketing myopia and how taking such an approach can adversely affect your bottom line.
What Are the Five Major Types of Marketing? Sarah Cooper
Explore the five major types of marketing that are dominating the world market.
How Does Interactive Marketing Work? Richard Horgan
Interactive marketing is designed to raise the bar of an advertiser's interaction with its customers, allowing them to experience the message in a personal, emotional and-or tactile manner.
How Does Digital Marketing Work? Richard Horgan
How Does Digital Marketing Work? Explore the many platforms of digital marketing including Internet, email, mobile and wireless devices and television.
How Does Network Marketing Work? Richard Horgan
Network marketing is leveraging the efforts of others to promote your business. Discover how this can work to your benefit.
What Is Personalized Marketing? Richard Horgan
Personalized marketing is an interesting and highly successful way to reach millions of potential customers.
What Is Value Based Marketing? Richard Horgan
A brief look at value based marketing and how it has moved from business to consumer marketing to a metric to identify strategic partners.
How to Write a Press Release Staff Editors
How to write a press release with information on formatting, information to include, and specific media outlets that specialize in dispersing press releases.
How Does eMarketing Work? Staff Writer
eMarketing presents a company’s brand, products or services to the public using a digital media such as the internet.
What Is Reverse Advertising? Richard Horgan
The concept of reverse advertising is not new, but the levels to which it is being taken are increasingly sophisticated. Take a look at current trends.
Pros and Cons of Different Types of Advertising Staff Writer
A look at the different types of advertising and the many methods to get the word out about your product.
What Is Guerrilla Marketing? Staff Editors
Discover what guerrila marketing is, how it works, and who created the concept.
What Is Online Advertising? Richard Horgan
A look at online advertising including sponsored tweets; sponsored Twitter trending topics; aggregated, real-time information Facebook consumer behavior; banner ads; click-through ads; and more.
What Role Does Cultural Diversity Play in Advertising? Richard Horgan
A look at cultural diversity in advertising and where targeted and niche advertising are headed.
What Is an Advertising Art Director? Richard Horgan
Explore the role of an advertising art director and a look at the awards they have won.
How Does PPC Advertising Work? Richard Horgan
Explore PPC (pay-per-click) advertising and the emerging trends.
Can Advertising Move Brand Preference? Richard Horgan
Commercial companies that advertise bank on it-but is advertising influential enough to move brand preference?
Why Pictures of People Help in Advertising Richard Horgan
A look at why pictures of people help in advertising.
How to Write Effective Recruitment Advertising Richard Horgan
A look at how to write effective recruitment advertising and how the internet has changed the landscape of the playing field.
What Is Cooperative Advertising? Richard Horgan
Cooperative advertising involves designing ads for more than one merchant.