Marketing and Advertising
Understanding how to market your business is important for success regardless the size of your entity. Discover how to create a marketing plan, how to write a killer press release, what eMarketing can do for your bottom line, types of advertising and which is best suited for your business and the nuances of guerrilla marketing tactics.
How to Create a Marketing Plan
Discover how to create a marketing plan to control marketing expenditures, measure results and stay the course.
Examine the premise of ambush marketing and how though once considered a renegade practice is now common practice.
Explore the benefits of Ambush Marketing-the strategy that aligns brand with rebelliousness and daring- as well as its potential risks.
Explore the concept of attraction marketing and how it's all about...you.
Examine how direct marketing works and a few examples of highly successful. . .conceptually intriguing campaigns.
Explore the world of affiliate marketing and see what benefits this type of marketing can bring to your company's bottom line.
Explore what Internet marketing is and the number of ways in which your product or service can be marketed on the Internet.
How Does Viral Marketing Work?
Discover how viral marketing works and the common characteristics that viral marketing programs share.
Discover what service marketing is and how a few companies with high profiles have employed this marketing strategy successfully.
Take a look at target marketing and which campaigns are the most cost-effective in terms of success.
What Is Strategic Marketing Planning?
What is strategic market planning and what to do when plans fail.
What Is Multi-Level Marketing?
Discover how multi level marketing works and what is involved with joining the industry.
Definition of B2B marketing as well as a look at current trends in the market.
Discover what grassroots marketing is and how its lower investment cost may make this type of campaign attractive to smaller companies.
What Is the Definition of a Marketing Trend?
Discover the definition of a marketing trend and why being broad, philosophical and transparent is the best offensive tactic.
An indepth look at marketing myopia and how taking such an approach can adversely affect your bottom line.
What Are the Five Major Types of Marketing?
Explore the five major types of marketing that are dominating the world market.
What Is Interactive Marketing?
Discover what interactive marketing is and how personalizing internet ads is one of the fastest growing categories in interactive marketing.
Explore the many platforms of digital marketing including Internet, email, mobile and wireless devices and television.
Network marketing is leveraging the efforts of others to promote your business. Discover how this can work to your benefit.
What Is Personalized Marketing?
Personalized marketing is an interesting and highly successful way to reach millions of potential customers.
What Is Value Based Marketing?
A brief look at value based marketing and how it has moved from business to consumer marketing to a metric to identify strategic partners.
How to write a press release with information on formatting, information to include, and specific media outlets that specialize in dispersing press releases.
eMarketing uses both direct and indirect marketing elements and a variety of technologies to connect businesses to customers.
The concept of reverse advertising is not new, but the levels to which it is being taken are increasingly sophisticated. Take a look at current trends.
A look at the different types of advertising and the many methods to get the word out about your product.
Discover what guerrila marketing is, how it works, and who created the concept.
Find a comprehensive list of all the professional sources referenced in this article including professional journals, associations and government websites.
A look at online advertising including sponsored tweets; sponsored Twitter trending topics; aggregated, real-time information Facebook consumer behavior; banner ads; click-through ads; and more.
What Role Does Cultural Diversity Play in Advertising?
A look at cultural diversity in advertising and where targeted and niche advertising are headed.
What Is an Advertising Art Director?
Explore the role of an advertising art director and a look at the awards they have won.
Can Advertising Move Brand Preference?
Commercial companies that advertise bank on it-but is advertising influential enough to move brand preference?
Why Pictures of People Help in Advertising
A look at why pictures of people help in advertising.
How to Write Effective Recruitment Advertising
A look at how to write effective recruitment advertising and how the internet has changed the landscape of the playing field.
What Is Cooperative Advertising?
Explore cooperative advertising a concept as old as the notion of advertising itself.
The History of American Advertising
Explore the history of American advertising dating back to the colonial error highlighting important players such as Benjamin Franklin, New York newspapers, and Madison Avenue.
Hair Highlights
Highlights add intensity and dimension to your hair. From subtle to downright audacious this slideshow is certain to spark inspiration.
Short Hairstyles
Take this image tour of the latest trends in short hairstyles. From long bobs to short bobs to pixies, and layered looks, there is a short look to complement your features
Sophisticated Updos
Slideshow featuring photos of updos for short, curly, and long hair, half up half down, fancy and casual.
Fantasy Makeup
Highlights add intensity and dimension to your hair. From subtle to downright audacious this slideshow is certain to spark inspiration.
Edgy Hairstyles From tame to wildly outrageous these hairstyles are not for the timid.
