Sophisticatededge.com Privacy Policy
Last Updated:  February 17, 2010
 
Sophisticatededge.com (the "Website") is operated by Sophisticated Media LLC ("Sophisticated Edge" or "we").

Sophisticatededge.com respects the privacy of our users and has developed this Privacy Policy to demonstrate its commitment to protecting your privacy.  This Privacy Policy is intended to describe for you, as an individual who is a user of the Website, the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures.  This Privacy Policy forms part of our Terms of Use Agreement.


We encourage you to read this Privacy Policy carefully when using the Website or services or transacting business with us.  By using the Website, you are accepting the practices described in this Privacy Policy. 


INFORMATION WE COLLECT ABOUT YOU

In General.  If you use Sophisticatededge.com or contact us we may collect personal information that can identify you such as your name and email address, and other information that does not identify you.  When you provide personal information through the Website, the information may be sent to servers located in the United States and other countries around the world.

  • Information from other sources. We may also periodically obtain both personal and non-personal information about you from other Sophisticated Media LLC businesses, business partners, contractors and other third parties and add it to our account information or other information we have collected. Examples of information that we may receive include: updated delivery and address information, purchase history, and additional demographic information.
•    Information about others.  We may also collect and store personal information about other people that you provide to us.  If you use the Website to send others (friends, relatives, colleagues, etc.) articles that may interest them through our system, we may store your personal information, and the personal information of each such recipient.

 

•    Other Technologies.  We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our Website.  We also may include web beacons in promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon.  The information we obtain in this manner enables us to customize the services we offer our Website visitors to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities. 

 

Information collected by third-parties.  We may allow third-parties, including our authorized service providers, Sophisticated Media LLC companies, advertising companies, and ad networks, to display advertisements or provide applications and services on the Website.  These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements or use their applications and services. Except as set forth herein, we do not provide any personal information to these third parties.  This information allows them to deliver targeted advertisements and personalized online experiences, and gauge their effectiveness.  Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (http://www.networkadvertising.org/).

HOW WE USE THE INFORMATION WE COLLECT 
In General.  We may use information that we collect about you to:


WITH WHOM WE SHARE YOUR INFORMATION
We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on our Website or while using our services.
Personal information.  We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared.  We may share personal information with:
o    In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law.  In such cases, we may raise or waive any legal objection or right available to us.
o    When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Website terms and conditions or other agreements or policies.
o    In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information.  Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy.  If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties.  These entities or their servers may be located either inside or outside the United States.
Aggregated and Non-Personal Information.  We may share aggregated and non-personal information we collect under any of the above circumstances.  We may also share it with third parties and Sophisticated Media LLC companies to develop and deliver targeted advertising on our websites and on websites of third parties.  We may combine non-personal information we collect with additional non-personal information collected from other sources.  We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis.  For example, we may tell our advertisers the number of visitors to our Website and the most popular features or services accessed.  This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.

 

THIRD-PARTY WEBSITES
There are a number of places on our Website where you may click on a link to access other websites that do not operate under this Privacy Policy.  For example, if you click on an advertisement or a search result on our Website, you may be taken to a website that we do not control.  There may also be links to third party websites contained in articles or other pieces of content available on or via the Website.  These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites.  We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the "privacy" link typically located at the bottom of the webpage you are visiting.


YOUR CHOICES ABOUT COLLECTION AND USE OF YOUR INFORMATION
You can choose not to provide us with certain information, but that may result in your inability to use or access certain features of our Website, including posting comments on articles.
If you opt into the newsletter, you may receive e-mails from us from time to time.  At any time you can choose to no longer receive commercial emails from us by unsubscribing or contacting us directly.  You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future.  It may take up to 10 days for us to process an opt-out request.  Please note that opting out of receipt of promotional email communications will only affect future activities or communications from us.  If we have already provided your information to a third party (such as an event provider) before you have changed your preferences or updated your information, you may have to change you preferences directly with that third party.
If you are engaged as a business provider for us, such as a freelance writer, Sophisticated Media LLC reserves the right to contact you regarding your account and your submissions.  You may opt out of receiving such communications by emailing us directly, but such action will remove you from receiving any further business transactions.

 HOW WE PROTECT YOUR PERSONAL INFORMATION
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure.  For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. 


We want you to feel confident using our Website.  However, no system can be completely secure.  Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.  Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email.  Please refer to the Federal Trade Commission's website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.
POSTINGS AND CHAT ROOMS
We may provide areas on the Website where you can post information about yourself and others and communicate with others, as well as post  comments or upload content such as pictures, videos, and audio files.  Such postings are governed by our Terms of Use.  In addition, such postings may appear on other websites or when searches are executed on the subject of your posting.  Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others.  For example, if you post your email address, you may receive unsolicited messages.  We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.  Once you have posted information, you will not be able to edit or delete such information.
 
CHILDREN'S PRIVACY
Our Website is a general audience site, and we do not knowingly collect personal information from children under the age of 13.
VISITING OUR WEBSITE FROM OUTSIDE THE UNITED STATES
This Privacy Policy is intended to cover collection of information on our Website from residents of the United States.  If you are visiting our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.  The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country.  Please be assured that we seek to take reasonable steps to ensure that your privacy is protected.  By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.
NO RIGHTS OF THIRD PARTIES
This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Website.
CHANGES TO THIS PRIVACY POLICY
We will occasionally update this Privacy Policy to reflect changes in our practices and services.  When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy.  If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending an e-mail to the e-mail address you most recently provided us in your account, profile or registration (unless we do not have such an email address), and/or by prominently posting notice of the changes on our Website.  We recommend that you check our Website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.
CALIFORNIA RESIDENTS
If you are a resident of California, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties and the Sophisticated Media LLC companies for their direct marketing purposes.  California law gives you the right to send us a request at a designated address to receive the following information:
1.     the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
2.     the names and addresses of the third parties that received that information; and
3.     if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.
We may provide this information in a standardized format that is not specific to you.  The designated email address for these requests is legal@Sophisticatededge.com.
HOW TO CONTACT US
If you have any questions about this Privacy Policy or our information-handling practices, or if you would like to request information about our disclosure of personal information to third parties for their direct marketing purposes, please contact us by e-mail as follows:
legal@Sophisticatededge.com
 

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