Where We're Headed: Our Vision
"So, this is about our vision for being one of America’s great companies. This is not a task. This is a journey. Every journey has a destination. To get to that destination, you need a vision. Ours is an ambitious one: We want to satisfy all of our customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America's great companies. "
Full Statement: Wells Fargo Mission Statement