There are numerous marketing methods which are prevalent in today’s economy, but five of them are dominating the world market as a whole; digital marketing, Internet marketing, affiliate marketing, multi-level marketing, and global marketing.
Digital marketing, or direct digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services. This type of marketing can be implemented through television, the internet (newsletters, or other emails), and even electronic billboards. Not only does this save a company in mailing costs, it also ensures that more people will be exposed to their products. Digital marketing has erupted from television commercials to the internet, then from the internet to phones and other portable digital devices such as the iPad, Kindle, etc.
Like its relative digital marketing, Internet marketing uses electronic means to advertise to the public. The difference between the two is strictly Internet driven. Internet marketing employs email, banner ads, those annoying pop ups, etc. The internet is an ever-growing übermarket of seemingly limitless advertising space, and it continues to grow with evolving subsections of marketing such as affiliate marketing.
Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click (PPC), sales, registrations, or a model that combines any or all of these forms.
Multi-level marketing, or MLM, is a type of marketing in which consumer products are generally sold by individuals either in consumer’s homes or in a designated area of meeting. For instance, Avon, Tupperware, and Mary Kay are all forms of legitimate multi-level marketing. Multi-level marketers set their own hours and can earn money based on sales.
Global marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale. They work closely with one another’s home countries, their government officials, and the industry competitors in order to gain and develop a target market. In this type of advanced market, stakeholder benefits outweigh that of the company’s personal organizational objectives. In this case, stakeholders would be employees, the society in which a business is entering, the companies’ respective governments, etc.
Tech Terms. Direct Digital Marketing. http://www.techterms.com/definition/directdigitalmarketing. 2010.
Crucial Marketing. Affiliate Marketing. http://www.marketingterms.com/dictionary/affiliate_marketing/. 2010.
LectLaw. http://www.lectlaw.com/files/cos67.htm. 2010.
Agriculture and Consumer Protection. Introduction to Global Marketing. http://www.fao.org/docrep/w5973e/w5973e02.htm. 1997.